A woman’s “physical appearance” represents one of the major cornerstones of her external and internal self-image, and the concept of “being beautiful” (or handsome) has established itself as a major dynamic in almost every facet of the human experience, from career advancement and access to opportunities to finding the idea mate. What exactly constitutes “beauty” is as varied and abstract as the concept itself.
Unlike other species on this planet, the human perception of beauty is vast, complex and extremely layered, perhaps because unlike lions, tigers and other primates, we have developed the capacity to alter our appearances as we see fit.
Whether we want longer or shorter hair, a change in hair color, longer eyelashes, arched eyebrows, our lips to be red or blue, a wear a different covering, etc., we have the wherewithal to do it.
This has created a near limitless level of aesthetic diversity and countless stylistic options.
If one had to breakdown the cornerstones of external or aesthetic beauty, specifically in women, they probably would be:
Every concern a woman could have about her appearance can be address via one of these three categories. Beauty professionals like Hair Stylists, Makeup Technicians and Fashion Stylists/Consultants are there to provide premium service for women who want to look their absolute best without the hassle, and for the DIY DIVAS, there’s a billion dollar industry of over-the-counter products at their disposal.
A majority of women are too distracted with life to learn and apply the high-level techniques necessary to bring out the “ultimate” them. Most would prefer a professional touch, but even in the professional arena there are problems. A complete and flawless beauty profile requires a team of experts, not a jack of all trades. Finding one technician who can handle high-level hair, makeup and styling is almost impossible, and find a trio of individuals at a salon who truly work as a single unit is just as daunting.
This forces women to fragment the team, i.e., they visit one salon for hair, another for makeup and if they use a stylist, it another person. Because each element is a different stop, the benefit of cohesion and cooperation are lost, along with CONVENIENCE.
The ideal scenario is an all-in-one solution — a team of experts who truly collaborate and work diligently toward a single-minded objective, and that is helping to unleash the ULTIMATE YOU from head to toe. This solution is called Wicked Beauty.